Here are a few areas where I have dedicated a significant amount of hours. The content in this section is not final. Please consider everything a work in progress.
The creators of the Business Model Canvas, and other practitioners, make a specific point about the iterative aspect of the tool. For them, the canvas is excellent when it is used as a tool for learning — not a tool for showing. On the other hand, entrepreneurs are can easily fall in the condition of using the canvas mainly to tell stories to themselves and others.
In the capitalist system, the concept of creative destruction relates to the innovation cycles that destroy industries and platforms due to the rise of new platforms. These evolution cycles impact the economic system. For Schumpeter, the protagonist of creative destruction is the entrepreneur. This talk explores the subject of creative destruction, looking at startup movements.
In this course, we will explore the concept of Jobs-to-be-Done. We will learn the theory and conditions to yield better results (new markets vs. existing markets, etc.) Fundamentally, this work is an opportunity to reflect on how humans interact with others, humans, and the environment — how they produce value. We aim to understand how humans condition themselves in their "jobs," or "working platforms," and how they eventually break barriers as they use their environment, as they come to face their needs. This course will involve Jobs-to-be-Done theory, User Innovation theory, and may also cover a bit about networks.
This work is an effort based on the compilation of public materials and, particularly, motivated by content and ideas from authors such as Eric Ries, Steve Blank, Michael Dearing, and others. These resources create a central line that correlates history with the startup movement. In addition, it may support us in the understanding of why entrepreneurial ecosystems evolve. The Startup State of Mind of Silicon Valley
These are my study notes — many of them published as drafts, in realtime. Consider them as opportunities for conversations and feel free to contact me at mgalli at mgalli dot com if you want to exchange ideas about some of these topics.
These working drafts relates to early stage startup development and culture. Many of them will refer to historical cases.
You can write to me at mgalli at mgalli dot com.
Marcio is an entrepreneur with an interest in innovation, entrepreneurship, culture, and management. After his bachelor's degree in Computer Science, Marcio moved to Silicon Valley to work at one of companies that helped to develop the history of the Web (Netscape Communications). Besides Netscape / America Online, Marcio also helped other companies like Yahoo!, Mozilla Corporation (creators of the Firefox browser), Songbird, Zvents, France Telecom Research&Development, and more. Marcio is currently an entrepreneur and consultant — collaborating with various departments such as marketing, innovation, engineering. He became an author of international patents and enjoys studying and writing to help future entrepreneurs and managers. Marcio is passionate about communication, business, technology and culture. Some of his favorite books are High Output Management, Conscious Business, The Hard Things about Hard Things, Maslow on Management, The Startup of You, The Alliance, Zero to One, among others.