Public meeting / communications and entrepreneurship / An example pitch given by Reid Hoffman - state the problem, how the world is solving it, and how you do differently


  • Summary: In this essay, I have paraphrased the pitch given by Reid Hoffman with the support from Adam Grant. This pitch was given in the context of a conversation on how to pitch better.

  • Publishing note: this article was originally published by Marcio Taboca Galli on Hackernoon - The VC pitch: What’s wrong with the world, what is being deployed, and how you do differently

  • Parent project: Communications and entrepreneurial action

  • Participants: Marcio S Galli
  • Text language: en-us
  • Tags: Pitch, VC, Communication,
  • Document status: Copyright, draft; This is highly influenced by and/or may have parts of works from Adam Grant and Reid Hoffman

The VC pitch: What’s wrong with the world, what is being deployed, and how you do differently

The following is a summary of Reid Hoffman’s pitch given to Adam Grant at the video session entitled Success and Originality. The pitch was given to Adam Grant, author of Originals; that provided feedback on good points and advices in terms of uniqueness (originality) of the idea, plus other relevant factors for scaling a business:

At Adam Grant: Success and Originality - Opportunity at Work, pitch, by Reid Hoffman (35m50s)

Reid’s pitch “Opportunity Work”

  • Organization/idea: Opportunity at work;
  • Entrepreneur: Reid Hoffman;
  • Investor: Adam Grant, audience, and you;
  • Purpose: pitch about the business, example of a pitch, analysis, and educational.

State the problem

  • Serious inclusion problem in the tech industry, diversity inclusion problem, how to change that?
  • Adam Grant ❤ that Reid used about 1/3 of the pitch focusing in the problem (and situation)


  • Normally a corporate/company recognizes a bunch of important work related to this. Yet, it’s a problem to solve the situation and to have traction at the end of each year (now). Therefore, Reid articulates that a deficit is in place;

  • There is a network of bootcamps, actually being deployed: within 6 weeks you can start a career in the tech industry: db admin, web developers, QA, etc. Reid recognizes that bootcamps are recognized and existent and who they currently work.


  • These bootcamps exists, but they are not focused in inclusion; because most of the participants are the ones that only can afford. Therefore, the solution is to have bootcamps that are focused in inclusion;

  • Deployed through a scholarship fund, focused in diversity and inclusion;

  • This is like, not a sum but an overlap between bootcamps and inclusion and scholarships.

The mechanics (requirements, unique strategies to make it work)

  • A reputation system around at the network of of the bootcamps;
  • A selection algorithm for the right folks to get into the camps;
  • A system for participants, a pipeline, towards the jobs.

Marcio é um empreendedor com interesse em inovação, empreendedorismo, cultura e gestão. Formado em ciências da computação, Marcio fez seu estágio de graduação no Vale do Silício em uma das empresas que marcaram a história da Internet (Netscape Communications). Posteriormente mudou-se para o Vale do Silício trabalhando para Netscape / America Online, Yahoo! e posteriormente ao voltar ao Brasil, para a Mozilla Corporation (criadores do navegador Firefox). Antes de se tornar empreendedor e consultor, Marcio pôde colaborar com vários departamentos como marketing, inovação, engenharia e em times de documentação e evangelismo. Se tornou autor de patentes internacionais e gosta de estudar e escrever para os futuros empreendedores e gestores. Marcio é apaixonado por comunicação, negócios, tecnologia e cultura. Alguns dos seus livros preferidos são High Output Management, Conscious Business, The Hard Things about Hard Things, Maslow on Management, The Startup of You, The Alliance, Zero to One, dentre outros.

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