In 1997 Netscape Communications launched a historical Preview Release for its next generation release of the then-popular Netscape Navigator product. A release that would influence the web significantly. The engineers at Netscape were able to connect a runtime language making static web pages become dynamic. The new HTML tag was known as the <layer /> tag and enabled web developers to enclose elements from the web page and manipulate them using the API for document manipulation (DOM API) and JavaScript. This modification created a portal of opportunities that enabled the front-end developement world to be unleashed — because developers were able to animate web pages. The features that were initially tailored for animation and presentation continued to evolve. Developers continued to explore dynamic control of web pages in different ways. The dynamic control of web pages changed the world because pages that were originally designed to be documents started to go in the direction of becoming user interface elements, like a software of the past. But this was not the past. It was yet the web.
You can write to me at mgalli at mgalli dot com.
Marcio is an entrepreneur with an interest in innovation, entrepreneurship, culture, and management. After his bachelor's degree in Computer Science, Marcio moved to Silicon Valley to work at one of companies that helped to develop the history of the Web (Netscape Communications). Besides Netscape / America Online, Marcio also helped other companies like Yahoo!, Mozilla Corporation (creators of the Firefox browser), Songbird, Zvents, France Telecom Research&Development, and more. Marcio is currently an entrepreneur and consultant — collaborating with various departments such as marketing, innovation, engineering. He became an author of international patents and enjoys studying and writing to help future entrepreneurs and managers. Marcio is passionate about communication, business, technology and culture. Some of his favorite books are High Output Management, Conscious Business, The Hard Things about Hard Things, Maslow on Management, The Startup of You, The Alliance, Zero to One, among others.