From a technical writer to a writer
Marc S Galli
- Projects supported: WePlex, Tela Social, HackerNoon, Mozilla, Yahoo!, Netscape/AOL.
- Education investments - Executive communications, awareness, English, management, and entrepreneurship. Background in Computer Science (University of Sao Paulo)
Writing, in English, is a passion of mine because it is central to the computer revolution. I can say that through Silicon Valley I was able to, slowly, approach writing. Yes, it started with technical writing. But writing took me to learn about management, and eventually unfold an interest in learning about writing. Technical writing, and non-fiction writing, have been a way for me to collaborate with in the development of many products and projects.
Writing as a founder
For MePlex, a marketing solution for psychologists, I write about user experience design, user interfaces, marketing, and product development.
2019-2025 Chatbot UX Chatbot development - As a product-oriented founder, I designed a vision for Meplex as a marketing conversational assistant. In addition, I led the development of a chatbot assistant to support the start-up with the customer discovery process.
2019-2025 User Experience Design Customer Discovery - As a product-oriented founder, I helped with the process of value proposition discovery while supporting real customers (such as psychologists) with site and marketing needs. Examples of user experiences: Bio site for psychologist Larissa, landing page for psychologist Vanessa, landing page for psychologist Renata, and more at Meplex
OpenAI-based evangelism
While using AI to build in new ways, for the start-up or other projects, I keep on valuing writing, reflective writing:
2025 - Using OpenAI Gpt image generation to build alpha-transparent images. Wrote an article for Hackernoon, AI image generating semi-transparent images (PNG alpha channel), and a video.
2025 Season OpenAI building - Indexing ongoing development activities while learning OpenAI, in this season entitled #RealityBuilding season - building with OpenAI.
Writing as a designer
2025 design — Design of an user experience to support a professional to create marketing support materials - generating previews of signs, brochures, and business card, for Meplex.
2019 design @Github/taboca Innovative concept — Designed and implemented a concept of an extention that adapts a web browser to change it's toolbar based o site colors.
2010 design, design challenge, learning Mozilla, MacArthur Foundation Contest entry, winner — Designed, implemented and presented "Expression Widgets", a tool to allow users to share annotations from a live lectures. This projected was a category winner, at SxSw in 2010, as part of the Mozilla Labs Design Challenge supported by Mozilla and Mcarthur Foundation
2010 design Mozilla Contest entry, winner — Designed a mobile browser add-on, which was a winner in the Mozilla Add-on Challenge, a concept that enabled users to annotate on top of a page's screen capture image.
2009 design Mozilla evangelism Demonstration — At MozChile 2009, I have designed, implemented, and presented a demonstration to support Firefox "multi touch" function.
Writer as a technologist
2023 @ JavaScript in Plain English - Docker Best Practices: Reduce the Number of Layers in Your Images
2021 @ Geek Culture - Using JavaScript to translate crypto trade records from CSV to JSON
2021 @ JavaScript in Plain English - Using Binance API to get the user’s trading history
2021 @ JavaScript in Plain English - How to generate a PDF from a Markdown file — using Node.js and JavaScript
2019 @Github/taboca - Understanding Web Push Notifications Step by Step
Writing as a writer
For Hackernoon, I had the opportunity to write beyond technical writing. Having valued Hackernoon as a publication intended to support writers, I have invested in writing. Check my season Writing with Hackernoon for ongoing developments.
2023 @Hackernoon Vefiried writer status - Hackernoon granted @taboca a verified writer badge
2023 @Hackernoon Top Story - Top story article case, The History of Web Developers Tied to Browser Development (see archive as top story)
Nomination 2022 - Nominated for 2022 - HackerNoon Contributor of the Year - Product Management
Nomination 2022 - Nominated for 2022 - HackerNoon Contributor of the Year - Psychology
Nomination 2022 - Nominated for 2022 - HackerNoon Contributor of the Year - Management And Leadership
Runner up, 2nd place 2021 - Runner up - HackerNoon Contributor of the Year - LEAN-STARTUP
Through annotations of the Blitzscaling lectures since 2017, I caught myself writing for founders (first for myself). This work went along with the struggle to develop myself as a writer. As a result of this process, I arrived a pre-manuscript for a book for founders, a 4-months written manuscript for food establishments, and a draft material to support non-writers to become writers.
2017-202X Book manuscript en-US - 7-year project: Completed a book manuscript of a 500-pages book for founders. The theme is slowing down, or being conscious, when working on a start-up.
2025 Book manuscript pt-BR - 3 months writing: of a completed book manuscript, Além da Marca in (pt-br). The business proposal of this book was accepted by a major publisher in Brazil. The manuscript was completed and sent to them, for analysis, in March of 2025.
2024-2025 Pre manuscript pt-BR - Launched a project and organized a pre-manuscript for a book about the development of a writer
Writing as a business developer
Tela Social, was an internal communication solution to present information on display appliances and using data-sources from the web. Through this project, I have authored technical articles, and white papers which went along with the busines development of Tela Social. See galleries: TelaSocial at FISL Conference in 2013, TelaSocial at FPI science park in 2013
2013 @ Mozilla Hacks Technical article Demo paper - Galli, M. & Nyman, R. (2013, April 3). A Social-Aware Dashboard Experience with Gecko in Walls. Mozilla Hacks.
2013 W3C Conference, WWW'13 Companion Research, white paper Demo paper - Galli, M. dos S., & Beletato Santos, E. P. (2013). TagVisor: Extending web pages with interaction events to support presentation in digital signage. In Proceedings of the 22nd International Conference on World Wide Web (WWW'13 Companion). W3C Conference. See Proceedings of the 22nd International Conference on World Wide Web. Read more.
2011 W3C Conference, Demo chapter Galli, M. dos S., & Gomes, F. (2011). A Web Standards-Based Model for Interactive Content Presentation in Social Spaces. In Proceedings of the 3rd W3C Conference, Rio de Janeiro, Brazil. This work was selected for at the 3rd W3C Conference in 2011, Rio de Janeiro, brasil (archive, archived image). Read more.
2010 Drumbeat Community event Presentation - Supported communications to engage the developer's community to join an collaboration event by Mozilla (Drumbeat São Carlos).
2009 FISL Conference Presentation Demo paper - Demo and presentation on Social-Aware Media Player for Display Panels presented a demonstration of an innovative visual player technology based on Mozilla technologies (specially XulRunner).
Writing as web evangelist
My professional career started after I became a technology evangelist in Silicon Valley. Such involvement went along with the evolution of the developer role along with the development of the web. These good old days at Netscape Communications took me into the open-source world through the Mozilla project inside Netscape Browser Division, building 21. My role was was initially focusing on creating demonstrations and technical articles to help developers to learn how to use the W3C technologies which weere integrated into the web browser. It was a work under the marketing efforts, although quite technical and mission-oriented. This involvement took me to become of the editors for the well-known (New) DevEdge Publication, one of the early contributors of the Mozilla.org documentation site. Later, as Mozilla I rejoined Mozilla throught the early days of Firefox, working for their Labs division.
2003 US Patent Google 2017 AOL 2011 - System and method for seamlessly bringing external services into instant messaging session. This patent was authored for Netscape/AOL. It relates to the integration of 3rd-party services to enhance the experience of instant message communications.
2003 Philosophical paper — Led the writing of Inner-Browsing: Extending Web Browsing the Navigation Paradigm Web Archive, a philosophical essay written with Netscape writer Ian Oeschger and Roger S. Soares, which unveiled a paradigm for building web pages. The paper conveyed ideas related to Single Page Application, and with with the concept of AJAX (Web Archive).
2000 @Mozilla.org @Netscape W3C - Collaborating witht the Netscape Evangelists, I wrote an early classic for web developers, Traversing an HTML Table with JavaScript and DOM Interfaces, (Web Archive), and many samples which started to populate the web developer section at Mozilla.org Documentation project. References: Mozilla.org archive of docs/dom/samples, Web Archive. Most of these were written during my internship at Netscape Communications which was supported by Netscape Marketing Department, specifically the Evangelism Team.
1997-2000 DHTML - From 1997 to 2000 I developed web sites and produced a number of Dynamic HTML productions featured by Netscape Communications.
Writing presentations
The following repositoty lists many of the talks I gave in Brazil and across the world. I continue to work on presentations because I value what we take from presenting, more than the output which is required as part of the collaborative act of presenting.
- 2000-2022 Talks List of presentations up to 2022